Goldcar

About Goldcar

A leading company in the car rental sector for vacations in Europe, with more than 30 years of experience and over 100 destinations worldwide.

Starting Point

With one of the largest fleets of rental vehicles in Europe, almost 100 service points, and thousands of customers each year, Goldcar generates enormous volumes of data every day.
Reservation data, availability, web traffic, and customer behavior that, until that point, were not being fully leveraged to improve management and anticipate demand.

Solution

At Mistral, we developed predictive algorithms to optimize fleet management, forecast vehicle occupancy, and recommend tailored products for each customer.
Additionally, we applied Big Data technologies to analyze web traffic from millions of daily visits, which allowed us to design a dynamic dashboard to monitor user behavior and adjust prices in real-time according to demand

Outcome

Thanks to this solution, Goldcar managed to anticipate the market with over 90% accuracy in occupancy forecasting one year in advance, improving profitability and operational efficiency .